The Mowalola Bureau of Intelligence
The New Balance x Mowalola 9060, a dark sneaker that comes in two variations on brightly colored accents (purple and yellow, teal and pink) leans into the themes of the collection as a whole: thievery, stealth, rule breaking and laying claim.
For the launch, the brand is creating a deeper narrative around Burglarwear, with a campaign following a cinematic high-speed chase, featuring the MBI (Mowalola Bureau of Intelligence). We can all agree that nothing is hotter than the spirit of rebellion and running from authority — except maybe when you're doing so in new kicks, fresh off the Paris runway.
