The Morning Before and After

March 13, 2023

Designed in collaboration with artist Nicholas Law, Fiorucci’s SS23 collection is nestled somewhere between a day at the pool and a night at the club. It all starts with a gradient of muted pastels across an assortment of oversized knitwear, capturing the beauty of the in-between which takes place at both dusk and dawn. Following suit, the rest of the collection occupies a liminal space between lounge and evening wear— juxtaposing soft, subdued tones with bold Fiorucci styles.

Like a time capsule from the ‘70s, the collection pays tribute to the Italian brand’s rich heritage by reviving Fiorucci classics including angel-embellished knitwear, crocheted hoodies, and sheer, graphic dresses. As a result, the versatile arrangement promises a seamless transition from toweling playsuits and jersey casuals to slinky black dresses and mesh minis. By hugging soft knits alongside punchy party looks, artistic director Daniel Fletcher upholds the brand’s legacy for disrupting order emphasizing its ties with the New York and London disco scenes.

Text by Meyme Nakash
Photos courtesy of Fiorucci

Founded by Elio Fiorucci in 1967, Fiorucci’s first shop exposed Milan to youthful styles from abroad like t-shirts and jeans. Reversing the direction of stylistic influence, the brand landed in New York City by the late ‘70s and quickly developed a reputation for being the “daytime Studio 54,” attracting the likes of Andy Warhol and Madonna. A leader in the globalization of fashion, Fiorucci continues to amalgamate trends from all over the world, yielding diverse, playful styles like those of its latest collection.

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