The Original is Never Finished

“We wanted to give a whole new meaning to the idea of being never finished. We were fascinated by our own repeated behaviors, and once we disrupted the routine it gave us the freedom to explore the unexpected.” Says Alegra O’Hare, VP of Global Communications, adidas Originals

The cast of creatives includes Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Marcelo Vieira, Florencia Galarza, and Adrianne Ho.

adidas Originals | Original is never finished | 2018

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Images courtesy of adidas Originals

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Awake NY x USMNT

On the back of the t-shirts, “Solo Pa’lante” meaning “Only Forward” is printed in support of the inclusive spirit inherent to USMNT, and reference back to Baque's own Ecuadorian-American roots and experience growing up in New York playing soccer.

The collection is available for pre-order today on awakenyclothing.com with products expected to ship in three weeks.

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Weave Together

Read Aerial's interview for office sport 2: The Tunnel Walk Issue here.

Read Arella's interview for office sport 2: The Tunnel Walk Issue here.

Read Isabelle's interview for office sport 2: The Tunnel Walk Issue here.

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Off Court

His candid BTS capture takes us from hotel room fittings, to the anticipatory hallways of arenas, to the pivotal Orange Carpet at WNBA All-Star Weekend –– and the intimate moments in between. The images here depict not only moments, but the design process and the bonds being formed and the emotions that came with them.