Premiere: Jordan Raf's "Never Really You"
I love the music video, especially its animation. What drew you to working with Laser Days for this song?
I first saw one of Jack and Will’s pieces in between a stacked screening at one of Michael Rees’ “Health Ensurance” nights at the Village East theater a few months back. It was about an hour or two of really great 10 to 30-minute live-action narrative shorts, but right in the middle of it all was this Laser Days animation with one of their 3D sprites — this little guy, catching a star; it was like someone used a neti-pot on my brain.
Definitely my favorite from that evening, just a 2-3 minute short max, but the visuals were so well-thought out and the color palette was sublime. I’ve watched a lot of animation but their stuff has such a human element mixed in with it — along with a super idiosyncratic visual aesthetic. It’s a winning formula. We had a lot of mutual friends so I had to ask and I’m so glad I did.
As the first music video for a track from your latest EP, how does it contribute to the overall narrative of your work right now?
I just really love this song in particular, one of my oldest friends and collaborators made the instrumental, Walker Ashby. He was one of the first producers I ever worked with and it marks an almost 12-year creative relationship at this point. We used to frequent and play the once legendary but unfortunately now defunct Low End Theory with each other.
To have corresponding visuals with probably my most sonically maximalist track, probably in general, not only just off the ep, is so fun.
How did the concept come together?
The strange thing about this video is that in contrast to all my other music videos that I have had a major hand in constructing. Whether its the overall look of them or writing the storyline(s) that take place within them, almost painstakingly so, is that I just gave Jack and Will full trust to do literally whatever they want. They are real artists( some of RISD’s finest) so I really said next to nothing going into it all.
What I got in the end was something that fits so perfectly into the narrative world-building I’ve been doing throughout my entire career — said world being one where I am consistently beaten, battered, and tortured by it and everything around me — couldn’t have been more perfect. I love the psychic language of it all. Just amazing how it can all work out like that sometimes. Maybe it’s not all so bad.
I see two figures, one chasing the other. Are they just the same person?
That is a great question...