Proenza for the People

October 26, 2017

Too-cool Proeza Schouler just got cooler. The brand brings strong street style to the runway, but now will be doing the reverse. Proenza Schouler's new line of casual wear, White Label, presents high fashion for the people.

Simple, bold, graphic and fresh, the affordable line features smart takes on today’s casual staples. Sweatshirts and denim are essential Americana, and PSWL casts their sharp eye upon them.

“We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design. With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today”, said designers Jack McCollough and Lazaro Hernandez.

This week, the brand has announced the project launch for the Spring 2018 season, the first drop appearing in stores and online November 6th, 2017.

Photos by Ricky Saiz

Model, Chloe Sevigny
Styled by Haley Wolens
Makeup by Ingeborg

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