I kind of envision you having a room for all the hats you create. What do you usually do with them after you make them? Do you sell your work on Instagram?
I’m in-between studio spaces from recently moving, but in my old space, I had all the hats up on hooks on a wall in a big grid. Now a lot of them are in storage. Some are being displayed in a gallery on Palm Beach, Florida called JL Modern. They have the hats for sale through their artsy account. It’s a crazy thing to see my hats in a proper gallery setting. I’m like shit, I guess they really are art. Making them has been a lot of fun, and I’m really happy everyone is enjoying them. My best sellers are the Pantone hats and the Ziploc hats, and I’ve been selling those through the gallery and through DMs on Instagram. I would love to do a book with all the photos of the hats with all the behind-the-scenes photos. One day.
How do you choose what materials you’re going to use for the hats?
I think it works best if it’s a nostalgic or iconic item, something people can personally connect with. When it comes to sewing these materials that aren’t necessarily sewable, I have a lot of weird little things I do to make them workable. For the collard greens hat, the leaves were too rubbery and sticky. I had to spray them with WD-40 to stitch them into the hat. Each hat has a little trick. My girlfriend and I have fun thinking of new materials. Most of the time an idea will hit you instantly. You’ll be walking through a store and suddenly think, “Banana split hat!” I’ll probably do that one soon.
You used physical issues of office for some of your hats. (We’re very honored.) And now we’re interviewing you, so full circle. How did you first find out about office?
The honor is all mine! I have been a fan of office for a while. It’s a really impressive book. I have a friend Caitlin who works there with y’all as a fashion editor. Whenever I was around the Canal Street Market, I would grab a coffee from the office coffee shop too.
To date, what’s your favorite hat that you’ve made?
I have a couple favorites, but a funny one just happened. For a while, I’ve turned peoples old favorite t-shirts into hats. Six years ago, I had a Kickstarter project based on it. Recently, this guy DMs me and says he has a shirt for me to turn into a hat. I say great let’s do it, then don’t hear back. A couple weeks later he contacts me and is like, “Man I don’t know how, but I lost the shirt I was going to send you. Bummer, nevermind.” So I said sorry, let me know if it shows up or you have another one you want to do.
Then a couple weeks later, a woman DMs me and says she stole a shirt from her husband that she wants to get made into a hat and give to him as a surprise. A couple months later, this guy probably got his T-shirt hat and was so hyped. I was so happy to be a part of that.
Do you make the hats on your own? Is your girlfriend Emma a part of your creative process?
For the art hats, aside from actually sewing them, she’s pretty involved. We brainstorm new materials, or she’ll help me piece together a design. She’s in the jewelry world, so she has a really good eye for small details. She’s into fashion and art and has great taste. Some of the arts-and-crafty ones we’ll do together.