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Fashion

VFILES Debuts Collaboration for Barnsley FC 2024/25 Kit

July 11, 2024

As players and fans alike continue to come to terms with the emotional overload of the Euros and Copa América tournaments, VFILES and Barnsley FC emerge from the chaos and step to the center circle to debut their star-studded 2024/25 kits in collaboration with Puma. The collection is spearheaded by VFILES’s Founder and Barnsley FC’s Co-Owner and Director, Julie Anne Quay, delivering a Home, Away, and Third kit for the men’s and women’s teams, as well as for the fans spanning from Yorkshire to 12 Mercer St.

Although Barnsley is a club undeniably rooted in legacy, standing tall throughout its 137 years of existence and being among the oldest clubs in the English FA, the club is committed to standing on the cutting edge of design and culture. This has been exemplified through its partnership with the NYC-based creative incubator, VFILES, which has long supported the careers of budding individuals and organizations through community and outside-the-box collaboration. As these organizations come together, their shared mission of identifying and developing young talent creates a platform that pushes them toward greatness. This year’s kits continue Barnsley’s streak of exciting partnerships, directly following last season’s kits assisted by KidSuper’s renowned designer Colm Fillane.

By Jack Kissane
Photos by Daniel Berry & Adam Powell
Styled by Dylan Andrews

The campaign doesn’t just unite Yorkshire with New York City or football with soccer; it bridges emerging talent with storied tradition in a way that only Barnsley and VFILES could. The kits’ designs are versatile, suitable for both on and off the pitch, allowing for individual interpretation by club fans, fashion enthusiasts, and players alike. The club geared up at their Oakwell stadium before getting on the field to prepare for the 2024/25 season. Across the pond, VFILES gathered their community and fans of the club to join Toby Tyke. Captured by Adam Powell and styled by Dylan Andrews, they embody the Barnsley attitude as they take over VFILES’ iconic 12 Mercer Soho location and the NYC streets.

On Saturday, Barnsley debuted the kits at their first preseason game against Alfreton Town, kicking off this season’s EFL League One preparation in anticipation of regularly facing the Ryan Reynolds and Rob McElhenney-backed Wrexham AFC as they battle for promotion to the Championship.

Fashion

Nike x Jacquemus

July 10, 2024

Simon Porte Jacquemus' third collection with Nike marks his directorial debut, unveiled with a campaign and short film titled J'aime Paris. The French designer, known for his cinematically staged runway shows, reimagines Nike through his unique lens, influenced by an adolescent obsession with Nike TV commercials.

The film, featuring Serena Williams, Central Cee, and Rina Sawayama, among other friends of the brand and Jacquemus himself, offers a scenic, minute-long tour of the city through his cheery eyes. Nodding to the Paris Olympics, the ready-to-wear collection includes reimagined tracksuits, T-shirts, statement bras, and long skirts in patriotic red, white, blue, and silver.

The Summer 2024 Nike x Jacquemus collection is available on jacquemus.com and Jacquemus retail. The collection will launch on Nike platforms on July 23.