Shayne Oliver Takes On Travel

April 17, 2018

Designer Shayne Oliver has returned to (yet again) revolutionize a new era of retail.

And this time he’s taking on travel gear, teaming up with French fashion house Longchamp— an endeavor as experimental as it is disruptive, true to form for Shayne Oliver.

This somewhat surprising collaboration blends the brash, bold style of Oliver’s former New York-based cult brand Hood By Air with Longchamp’s traditional take on European leatherwork, coming out with a capsule of travel accessories and attire that merges elegance with edgy momentum.

Not one to shy away from putting a personal mark on well-established brands, Oliver’s previous collaborations with classic couture houses such as Helmut Lang and Americana favorite Diesel prove that his work with Longchamp can only result in a decidedly provocative, powerful look for both men and women.

Text by Evan Nicole Brown
Photos courtesy of Longchamp

For Longchamp, Oliver has reimagined the label’s leather goods, footwear, and garment bags; most notably, designing a new iteration of the iconic Le Pliage tote.

“I really like the idea of working with brands that are masters of their craft,” Oliver shared. “Longchamp has a prestigious history of providing luxury travel essentials with expert craftsmanship. It made total sense to work with them on my first all accessories project.”

With the help of long-time collaborator and designer James Garland, the collection’s pieces challenge proportions and alter traditional silhouettes, ultimately creating a new understanding of modern travel. Movement takes on a new art form, underscored by unwavering freedom and temporal mobility.

For an exclusive look at the sleeve editing process from the project's first fitting, find the BTS shots by James Garland, below.

Longchamp by Shayne Oliver will launch on May 4th at select Longchamp stores, including the Longchamp Soho store in the US and online, before rolling out to Longchamp stores internationally in early May 2018. It will also launch at Barneys LA and select Holt Renfrew locations.

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