Savage X Fenty Round Three

Rihanna combines movement, performance, fashion, and architecture each year when the highly anticipated show rolls around. Viewers get to witness surprise celebrity guests of all kinds, whether they’re walking the runway, making art through the movement of their bodies, performing their music, or all three.

The mission behind Savage X Fenty is far beyond inclusivity because the brand is focused on being wearable for EVERY body, and making every body feel sexy. Inclusive wouldn’t be the right word because with Savage, there is no body thought necessary to “add in” as an afterthought. Every individual can wear and feel good in Savage X Fenty. The brand continues to challenge societal standards of beauty, of what a “fashion show” looks like, of what models look like. Each person gets to watch the show and think to themselves, I could wear that. I could feel sexy in that. To be honest, I could even walk in that show!

Be fierce. Be fearless. Love and honor everyone and their differences. These are the messages evoked in the show, even while featuring the entertainment industry’s elite. The third annual event will feature a new assortment of patterns, pieces, and looks that will be be available for purchase in the Amazon Fashion Store and at Savage X Fenty.