Through Vlassenko's distinctive styling perspective, the featured designers are brought into conversation, emphasizing the individuality and experimentation that continue to shape contemporary fashion.
New prints include the earthy duck feather and snake camo (exclusively for the women). The destroy wash stamps the collection with Carhartt’s staple hand-thrown paint splatters, faded color, and abraded seams, marking each piece individually unique. This technique spans from canvas to denim to jersey.
The accompanying campaign, photographed and directed by Bolade Banjo, follows Bukayo Saka and Endrick across training grounds in London and Lyon, framing football less as competition and more as a cultural ecosystem. Through treated fabrics, archival references, and a muted palette informed by natural landscapes, the collection reflects both brands’ continued fascination with performance, utility, and the evolving visual language of the game.
