Street Meets Heritage: Slam Jam x Umbro

Driven by the goal of creating the perfect performance garment, Umbro has found its match with a forward-thinking partner like Slam Jam. Slam Jam has pioneered global street culture since its foundation in 1989 by Luca Benini. It has become the globally recognized cultural institution and seal of approval applied to clothing and goods that represent urban subcultures. Regarding the collaboration, Benini said: "We very happy about the partnership with Umbro. We have got the opportunity to dive into an incredible heritage of football culture to celebrate, and develop further our dialogue with our communities."

Titled “Penalty Culture,” the collaboration draws from the good, the bad, and the ugly of football culture, the moments that spark unity between the team and the fans — such as penalties, wins, and also losses. Football’s influence extends into our everyday lives — from the introduction of jerseys into casual wear in the late '50s to the shorts, referred to as "Umbros," that dominated the late '90s.

This ethos is reflected in a wide range of garments that can appeal to a diverse range of consumers — denim trousers, trench coats, knitwear, and shirts complementing classic pieces such as hoodies, polos, and tracksuits. Football jerseys in palettes of red, cream, and black with the phrase "Penalty Culture" on the front, scarves in an intarsia knit green-and-white design, and even jester hats in a cheeky nod to the impassioned football culture of the '80s and '90s.

The collection will be available from 16 February at selected retailers such as Slam Jam itself, LVR and Sneakers 76.

Fashion

Total Recall

Born in the Moroccan town of Tétouan and educated in Paris, Khattabi’s upbringing required him to make sense of how the different influences surrounding him could align. In turn, his designs explore the embedded codes and history of his bicultural background. Total Recall addresses this phenomon by including garments meant to reflect adaptation and transformation. Skirts made of tire covers and motorcyle tarpaulins refashioned into dresses are scattered across the collection, conveying notions of displacement. Blending these elements adds an industrial touch to the pieces while still keeping a sense of movement.

From sweatpants infused with polka dots to nostaglic slogans and banner display, the ensembles symbolize hidden identities and memories. Giving us a glimpse into his own memories, Khattabi's work evokes affection for the past. It's a nod to the interconnectedness of culture and how we interact with its complexitites creatively. View the collection below.

reward if found is available at LN-CC, 10 Corso Como, Gr8, Opener, and more selected retailers globally.

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Fear of God Essentials Holiday 2024 Collection

Fashion

Dr. Martens x MM6 Maison Margiela reveal their first capsule collection

November 12, 2024

Dr. Martens and MM6 Maison Margiela have teamed up for the first time to launch a Fall/Winter capsule collection that reinvents classic footwear with a fresh twist. The collection combines four iconic Dr. Martens styles—the 1460 and 1490 boots, the 1461 shoe, and the Penton loafer—into three unique hybrid designs, each with MM6’s special touch.

Revealed at MM6 Maison Margiela’s AW24 show, these designs mix familiar Dr. Martens silhouettes in surprising ways, adding bold new details. Each piece has Dr. Martens’ signature yellow stitching and AirWair heel loop, along with MM6’s unique numbered imprint.

The Dr. Martens x MM6 Maison Margiela collection launches November 19 on both brands’ websites, in select MM6 stores, and at limited retailers.