adidas Originals by Olivia Oblanc in London
As for the launch of the collaboration, Jenner, Oblanc and adidas hosted an event in London last week, in which the designer prestented the range at an immersive showcase featuring work by artists handpicked by the designer and Jenner.
Out now, adidas Originals by Olivia Oblanc proves that unlike a lot of other heritage brands, adidas will never rely on just their name to carry them through to future generations. Instead, the brand will always be at the forefront, choosing new and exciting voices from those generations to help bring their vision into the future.
Peep photos from the adidas Originals by Olivia Oblanc launch, below.