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'Til Infinity

From nearby speakers, a 42-song soundtrack of hip-hop and R&B from the era, with artists like A Tribe Called Quest, KRS-One, even Crystal Waters. The cassette covers for these tracks can be found in stacks on the rooms’ dressers and bedside tables, its subjects decked in clothing of the same style. The exhibit’s inclusion of sound serves as a nod to the reciprocal relationship between music and style, while providing the ambiance any hip-hop loving teenage dude would have experienced at the time.


Of course, brands have forever illustrated the relationship between the individuals who wear them and their relationship to culture. Lo-Life began as a movement to challenge white culture’s claim to ownership of brands like Polo, and its influence was so powerful that it maintained its status into the present.

 

 

'LO AND BEHOLD' is open now through November 1 at 3 Howard Street in SoHo. Open Monday through Saturday, 2PM-7PM.

'LO AND BEHOLD' is open now through November 1 at 3 Howard Street in SoHo. Open Monday through Saturday, 2PM-7PM.

 

Photos by Thee Tham; courtesy of the brand.