Alex da Kid
[Originally published in office magazine Issue 20, Fall-Winter 2023. Order your copy here]
When asked what young people should do in order to break into the music industry, Alexander Junior Grant has a simple answer: “Obsess.” What is your ideal office? The most important thing is a feeling of home; a place that makes other people feel comfortable is really important — a place where people feel comfortable to create and make mistakes.
What's your secret weapon?
I'm really adorable.
Who would play you in a movie?
Probably Oprah Winfrey, because she really gets me. You know, she's really got the “fun” as her middle name situation going on.
How often do you sit in silence?
Once every other day.
When you think of New York City, what neighborhood immediately comes to mind?
Midtown because I used to live there and I didn't realize when I lived there how garbage it actually was.
Who is someone you never met that changed your life? Don't say Oprah.
Prince. With him, there were no limits. He could do everything.
What is the last thing that made you cry?
When I left for America and left my mom at the airport. I wrote her an email thanking her for being such a good parent and cried a little bit, but not in front of her because I’m English. We don’t do that.
How might you like to be reincarnated?
I can't say Oprah, right? She’s already playing me in the movie.
If your life had a soundtrack, what would it be?
Probably The Blueprint by Jay-Z, just because I'm a producer and that was a very important album.