Avavav's FW25 "The Hole"

March 03, 2025

In the height of Milan fashion week, models emerged from grave-like holes onto a grass covered runway unveiling Avavav’s FW 2025 collection "The Hole." The haunting spectacle explored themes of death, anxiety, and fragility reflecting Creative Director Beate Skonare Karlsson’s personal struggles with health and control.

Set against a horror-inspired backdrop, bloodied, soil-covered models presented a striking array of ribcage cutouts, skeletal-fringed furs, and bouclé blazers accentuated by armor-like silhouettes and sportswear influences. The seamless blend of gothic streetwear and exaggerated femininity embodied a powerful contrast between vulnerability and strength.

Expanding their collaboration with Adidas Originals, Avavav introduced two new sneaker designs—a warped interpretation of the classic Superstar featuring ultra-sculpted, transparent soles. The show also partnered with Swedish jewelry brand Glitter, incorporating oversized bows and shimmering embellishments to amplify the theme of fragile femininity.

Karlsson’s avant-garde approach reinforced Avavav’s reputation for conceptual storytelling finding beauty in darkness and creativity in pain.

Text By Rea Brayshaw

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LOVETT's AW 2025: LA Winter

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Balancing glamour with rebellion, Carson Lovett fuses history, bohemia, and street culture to create whimsical yet ironically eclectic designs. After a standout debut last July—worn by stars like Charli XCX and Jennie Kim—Lovett has continued to keep us on the edge of our seats. His new AW ‘25 collection, L.A Winter, under his label LOVETT was inspired by the “thrift-centric” essence of all-American fashion, and released earlier this week. Echoing L.A. Winter’s mantra —“A culture preserved is no culture at all”— the collection plays with dissonance, juxtaposing varsity jackets reimagined as skirts and dresses, bandage dresses adorned with playful bows, and sports stripes running from hip to floor. Monogrammed foil clashes with daisy embroideries, peace signs, and irreverent slogans like “BAE,” “LIVE LAUGH LOVETT,” and “I’M NOT GAY, I’M FRENCH.” With its ironic embrace of glamour and out-of-place beauty, LOVETT’s AW ‘25 collection is designed for the city girl who lives multiple lives.