Burberry Takes the Road with DAB Motors

November 24, 2021

When the name of British fashion house Burberry comes to mind, we think of their rich history and ubiquitous designs like their signature check and famed trench coats. What we don’t immediately associate, however, is motorcycles. At least until now. In collaboration with French motorbike manufacturer DAB Motors, Burberry has revealed a collection of limited edition electric motorcycles curated by its creative director, Riccardo Tisci. The bikes, named Concept-E RS, represent a new generation of sustainability and luxury in recreation and transport. They are manufactured using DAB’s signature tailor-made method with conscious use of resources and waste reduction as key priorities.

Available in two colorways and featuring bespoke logo bodywork, it won’t be long before these motorcycles are seen zooming through the streets of London. Burberry shares that “In keeping with [our] commitment to innovate and go beyond in finding more sustainable ways to feed the desire for exploration, the design is the first street-legal version of the French manufacturer’s electric concept motorcycle. By using an electric power source, it provides a more ecological way to enjoy the freedom of open spaces.” At the crossroads of high fashion and motor engineering, Burberry’s partnership with DAB points to a future filled with possibilities for collaborations in both industries.

Text by Deren Owji
Photos courtesy of Burberry and DAB Motors

The Concept-E RS electric motorcycle by DAB Motors in collaboration with Burberry is available to order here.

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Photos Courtesy of Jordan Brand

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Photos by Ava Perman

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