Daemon Concept

April 07, 2026

Where devotion meets the reality of now, Daemon Concept’s Paris presentation captures a charged moment. Where Paris community, Japanese technology, and the Ukrainian diaspora meet on the same frequency. Styled in Errolson Hugh’s Acronym and grounded by Rombaut’s sharp, futuristic footwear, the cast feels both intimate and untouchable.

Lit with stark chiaroscuro, the scene nods to Northern Renaissance painting—faces emerging from shadow, bodies held in tension. Otherworldly jewelry with futuristic cross symbols and headwear push it further, soundtracked by Kavari, opening with KYIV by Alina Pash x Apashe.

The performance blurs raw techno culture with faith and intimacy, making both feel alive—worship as something physical, immediate, and constantly shifting.

Presented by @pps.app.official
Photography @leandaheler
Creative Direction @daemon_concept
Creative Producer @erotocomatose
Soundtrack @kavarikavarikavari
DJ @rebeccacarrendina
Producer @jana.varrone
Movement Director @paulinegudet
Key Make Up @hicham_ababsa
Key Hair @hiromi_nishinaka
Samurai Armour @ladysavi_
Styling / Men @erlsn.acr
Garments / Men @acronym.gmbh
Footwear @rombautofficial
Garments Women @15_1_16_1_3
Lights Designer @lorenzo.marcolini
Models @mazzhyk @valeriemevegue @erotocomatose @pure_absence @kubor.kubor @adisxy @meatlesspies @mvbaal @15_1_16_1_3
Scenography / Location @espaceparallele
Partners @heavensake @sokolvodka
BTS @feel_twinkrew @alexandra.mavrofridi @tikkbene

Fashion

Stockholm Surfboard Club’s Spring/Summer 2025

February 28, 2025

Stockholm Surfboard Club’s Spring/Summer 2025 collection brings together football nostalgia, glam rock flair, and the raw edge of death metal. Under the creative direction of Manne Glad, the brand finds beauty in contrast, mixing sport and subculture in unexpected ways.

“For me, football has always been about more than the game—it’s about community,” says Glad. “Like surfing, it’s a ritual that brings people together across generations.” This idea is seen throughout the collection, from mohair sport shorts to a grey melange training tee printed with the number 51— referencing Sweden’s 51-percent rule, which keeps sports clubs owned by their fans.

But SS25 isn’t just about football. A tiger-print strap dress, cotton twill flares, and a leopard satin shirt brings rock & roll energy. The worn-in leather jacket and striped knit sweater can easily be worn at the stadium terrace as well as on the tour bus, while tartan and checks add elements of punk.

This season, we also see a stronger focus on womenswear, with key pieces like a lace-trimmed cotton twill dress and a garment-dyed cardigan dress. The collection also includes swimwear and accessories like leopard-print swim briefs, bikinis, and a new monogram spray pattern on surf shorts and swimsuits.

Stockholm Surfboard Club’s SS25 collection is full of attitude— and it is available now on their website.