LOEWE Men's SS21

July 29, 2020

For their Spring/Summer 21 men's collection, Spanish fashion house Loewe presents a show within a box. Creative director Jonathan Anderson has opted this time for ingenuity and innovation given the current state of our world.

And the concept does not disappoint. The collection’s theme is a response to the times we’re living in, isolated and secluded. Thus, the inability to be able to hold the collection has turned the clothing into something of a special treat, a quite literal gift inside of a box.

With Balloon sleeves, dangling straps and drawstrings, cut-outs, peeling knitwear, basket totes, and slip-on loafers, the clothing provides a sense of playfulness and fun, emphasizing this idea of "what goes around comes in rounds," as stated in the collection's press release.

Text by Jacorey Moon
Photos Courtesy of LOEWE

With intricately restructured trenches, colorful patterns, and tailored pants, the collection upholds the reputation of LOEWE: clean, thought-provoking, and creative. Check it out below.

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Avavav's SS27 collection sees creative director Beate Skonare Karlsson exploring fashion as objects, treating garments as pieces of sculpture. Rather than submitting to the constant cycle of reinvention that comes with following trends, this collection has the brand's core identity developing more meaningfully and slowly.

"I think of it as almost building a family. I'm not interested in erasing everything and starting over every six months," said Karlsson. "I want to find forms that feel like they belong to us, then let them evolve and introduce new ones around them. Over time, they start to build a world of their own."

The collection features a muted tonal colour palette, which is broken up by bright red colour-blocked pieces. Unconventional structures become the pleated canvas for these colours. One particular silhouette, an almost chandelabra-like silhouette, became a central motif, being placed in juxtaposition to heavily textured knitted and woven materials.

Text by JohnOswald Crichton
Photos courtesy of Avavav

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Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

Demna takes us back to Gucci’s roots— a humble beginning at Savoy Hotel in London–with his own personal refinement 100 years later. His fusion of style in this collection is not coincidental. After a year at Gucci, researching and understanding what it is exactly that the House stands for, he promises a space that he envisions is true to Gucci. A space of endless inspiration, assured possibility, and unlikely connection.