I saw on your website that you have dropboxes for film around NYC and even in Savannah, Georgia. I was wondering if you could elaborate on how these dropboxes function?
DK: The idea of the Dropbox is that we want to have a presence in neighborhoods. We want people to be able to feel like they don't have to ship their creative process. We want to simplify the process as much as possible. Also a part of our other ethos is collaborations. For example, in New York City, we have a drop box in a store called Knickerbocker.
BK: With Knickerbocker it's very cool because it is more of a human interaction that occurs because you go up to the counter and talk to one of their team members, and they then provide you with the envelope to put your film in. In a similar fashion to the way people mail into us, all they do is they just place their order on our website ahead of time, and then they just fill the envelope, write their name and order number, and they can be on their way.
Is there anything that you guys do to keep your prices affordable for your customers?
BK: I think we constantly are evaluating not only our process, but we're very much on the page of quality first. Then I think that the benefit of having our headquarters in New Jersey is that we can have more space and more equipment and at a fraction of the price that it would cost to be building in New York. That also is a key factor here that we are a New Jersey-based lab that can service the whole country, and that you can live anywhere, you can mail to us, you can drop off at a box. But our headquarters being in New Jersey, I think allows us to keep prices affordable, which is important in a world where film is not a necessarily affordable medium.
DK: By having New Jersey function as the main headquarters for the lab, we have been able to maintain competitive prices and keep a very high quality product. A product that is in our minds, but also in our customers' minds, one of the best.
What would you guys say is your favorite part of being in this business?
BK: For me there are a few things, one is I do enjoy working with our team. Our team is very passionate, and very committed to photography. Which is important to us because there is a connection that you can make to the quality of work someone will contribute to the team and the work that they're making themselves. We try to foster a creative environment for our time so that they improve their work and continue to work on personal projects. We conduct critiques where we talk about our work, and we always are interested in the latest developments in the community and in the industry.
DK: I will add to that. I have just three points. One is being in business with my son, so that would be the first. Working together, going through the creative process together to work and to grow Gelatin. Two I would say is community involvement. What I really love is the whole community of photographers and the privilege it is to know a lot of these photographers, which to me is very wonderful and exciting. The third would just be, really, at the end of the day, building a business. That, by the way, is really the icing.
I also understand you take a lot of orders via the mail. What is that process like of shipping negatives to Gelatin?
BK: Yeah. I mean, 90 % of the orders that we fulfill are mailed to us. And we have customers in all 50 states. So that's been amazing. This business model really started during the pandemic where a lot of labs were closed, but we were operating out of our basement. A lot of the same clients that were using us then, still to this day, send us film. And we are continuously working on making that process as stress free as possible. We have even developed a serial number system that allows us to give our customer updates on every stage of the developing process.
With this business model of receiving film via the mail, do you ever find yourself excited about the fact that you have the privilege to see photos from all around the country?
DK: I love it. I'm amazed by the passion and by the fact that people are still picking up a freaking analog device and choosing to spend more money. I'm touched by the fact that we are able to function as a central hub of where all this stuff is coming in and going out, and we're able to process all of this.
BK: I think that there's inspiration from getting work from customers and the community that's working with Gelatin. There's inspiration there for us to keep going and keep building. I hope that what we're doing is inspiring people to go out and shoot, and that by them shooting and sending their film to us, we then in turn are inspired to make that process better for them. I see people growing their communities, following their art, being a part of shows in the city. I think that that loops back to us and we say, wow!