House of Aama
How does the mother-daughter dynamic factor into your creative process and decisions?
Rebecca Henry — It works great. I mean, it's a tug and a pull, but it's good. I tell my daughter all the time, 'You know what, you're right about most things most of the time.' It's good to have a balance like that. Because it's my daughter sometimes, you know, I'll think 'I don't know about this.' But at the end of the day, she's right about most things and I have to remember that.
Akua Shabaka — We have our different strong suits. I'm more of the project manager. I can work really well under pressure, but my mom is the backbone in terms of creativity and the history and the anthology of the work that we do. Especially with this collection, it's such an inspiration of her maternal lineage. So we have to always go back to that. We work together in an interesting way. We're inspired by each other. We're inspired by our culture. And then we also respect one another as well.
I think this is something that you always play upon, but how do historical events and the black experience inform this collection this time around?
A — Yeah, it's definitely a part of our ethos, looking into black storytelling, the arts, history, and folkways. With this collection, what you're seeing is called ‘Bloodroot: Into the Archives.’ So 'Bloodroot' is our heritage collection. It was a collection that we actually presented in 2017 to a smaller audience, but it was what put us on the map. And it also presented our strong suit of storytelling and presenting the Southern narrative. So when this opportunity came, we thought, we already were presenting so many Fall/Winter pieces and we now have learned so much about wanting to expand into more colorways and bring more of our offering, you know? So for us, it was more of wanting to tap back into slow fashion and not having to create something completely new or tell a new story. But instead, to go back into our creative process and look into our archives, which is ourselves.
R — Looking into our own history too.
A — And deciding — what is our history that we want to present? And so it is the story of the blues man, the root worker, and the Southern lady again. But I think that it takes on a new breath. Every fabrication is different. We've never worked with denim before. We continue to work with silks, but now we're tapping even more into silk charcoal. We want people to look at our garments and know that it's us — the Victorian dress, the lace — we want people to know, 'That's House of AAMA.' We're trying to be really strategic about it, and I think people get it.
It's definitely working. But specifically with today's range, it really transported you. You truly got that story out of the runway show.
R — Yes; that's what we really try to do — to create a world with us. Our creative process starts with creating a world at the character, and the flora, and the fauna and we end up with the textiles at the end. We really create all the textures of our own world. And the people that populate it, the foods they eat, the music that they listen to, the whole energy and the vibe of it. The whole ecosystem.
You mentioned the music and I was excited to talk about that because I think that was a large part of the fully immersive experience. As soon as it came on, it really took me somewhere. Did you guys curate that together?
A — Yeah, music is a big part. My father was a musician and we also just grew up in such a musical home. I feel like music has always been a way for black people to tell their experiences and I connect to it. And for me, I look a lot at older music to learn about those times. I think that it just makes sense that when we present in our work, that's also telling the story. It's all a part of the experience. We were telling the production crew to focus on the music because music is the most important.
On a broader note, you got to present with two other amazing designers, so how does it feel to be championing black creatives and getting to do this today?
R — It was amazing. We're all members of In the BLK, which is the organization started by our mentor. It just feels amazing to come here and have this celebration together. We're all rooting for each other. We're all part of the same community and it feels great to put on an event together and celebrate together.