OUTLIER at On Canal

November 17, 2018

Earlier this week, office stopped by the Wallplay x Vibe Studios brainchild, On Canal, to see their newest pop-up shop dedicated to New York-based apparel brand, OUTLIER. To celebrate their 10 year anniversary, the brand has curated a rare IRL space filled with archival pieces and campaign imagery from the last decade.

With a focus on quality and construction, and a loyalty to their fans that keeps them dedicated to every single piece they create, OUTLIER is basically a movement against fast fashion. They’re not trend-driven; they don’t care about hype; and they don’t follow rules. They’re fashion’s minimal enfant terrible—a literal outlier.

And they always want to learn more. Using high quality fabrics and constantly on the lookout for new technology, designers Abe Burmeister and Tyler Clemens hope to always remain innovative and make stylish clothes that help you through an urban environment.

Text by Simone Nystrup-Larsen

Walking through the space at On Canal, it’s clear that the duo has a passion for experimentation and a function-driven design process. In their desire to build their own market, OUTLIER delivers garments that push boundaries and force the wearer to make conscious decisions about what their clothes.

"This show gives customers new and old a chance to take a trip through our last ten years as a brand,” they said, “from the simple yet highly functional core items, to the wild experimental side, where we push the boundaries of what's possible."

View some photos of the space, below.

The OUTLIER shop will be open at 321 Canal Street starting November 17 from 12 to 7PM.

Photos courtesy of On Canal.

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