But yeah, talking about promotion being organic, if you're promoting it, it's not truly organic.
Yeah, it's not.
And that's not a bad thing.
No, it's totally fine. Like, I think it's lovely that there's labels out there throwing money at artist development. I think that's great. But I think if music is being consumed as a product, it should be marketed as one. But then don't say it's organic growth. It's just factually incorrect.
100%, that makes sense. Do you like promoting?
It really depends. I'm trying to get better at it. I am sporadically active on my social media, which, I think doesn't really help the case.
I go through phases—I think it's so fun to be able to execute quick video ideas, and it's such a cool medium. I am just not regular with it in any semblance of the way, and that's not rewarded, right?
It must feel like you almost have to be an influencer.
You think?
You know, I met a really lovely girl at End of the Road Festival last year. And she does about five TikToks a day. And they're cute, but there's so many that I could just never do. Like, "If you like this artist, go check out my music."
It's not for everyone, though… Like, I feel like it’s the worst situation.
Totally. Like, I couldn't delete my social media. I couldn't do that. That kind of... that's kind of a bummer.
No, it's a shame. It becomes such an important part of life, for anyone—music or not.
Yeah, it's kind of ridiculous, but [it’s] just the way it is, I guess.
Would you like it to change?
I wish websites were more of a thing, you know? When I first joined the internet, everybody had their own website. You could just click through a library of different domains. That was really fun.
Also, everybody owned their own website, so it's not like you were on platforms owned by creepy billionaires.
No, I mean, the internet changes so rapidly. It's unfathomable, really. Because not many people would have their own website now unless it's for a professional reason.
Yeah. Well, I have one.
That's good, though. People should have more websites.
Yeah, but why wouldn't you have a website, you know?
Oh, well, I do have a website, darling. I do.
[Laughing] Okay, cool.
It’s crazy really. How does all the information get processed? How is it even possible?
Wasn't it that, like, “We are confronted in a day with as much decision-making as a Victorian adult was confronted with in their whole lifetime”?
[Laughing] You Know, I feel like I know the answer, but do you like listening to your own music?
Yeah.
Okay, really?
Were you surprised by that answer?
I thought you were going to say, "No, I don't like listening to it."
No, I think you're doing something really wrong if you don't like listening to your own music.
It's not like that's exclusively what I listen to, and especially after making a record, spending a significant amount of time with it, that can then get tedious.
But I enjoyed listening to it, and there were phases where—and I'm sure once I start touring again, I've had a very deliberate break from listening to it, and I'm sure once I start touring and playing the songs, I'll be really happy to play them because I am really proud of them.
So, I think if you're not able to enjoy and listen to your own music, you're doing something wrong. Don't make music. How do you expect other people to listen to it if you can't even listen to it?