Are you in L.A. at the moment?
Yeah, I'm in Los Angeles. I just came back from Mexico where I was doing a guest appearance at a Bruses show. I also did a writing camp there with her.
Before you left you did a shoot at The Hotel Chelsea. What was it like to shoot at that location?
It was cool. It’s a very ornate hotel. I don't know very much about the history of it, but I do know someone was murdered there. I was convinced that it happened in the room we were in.
Just a feeling?
Just a feeling. We were in room Z1, and I thought they may have renamed it with a letter because they didn’t want to scare people off with the original numbers. I didn’t end up staying there even though I paid for the night. I had all my stuff at another hotel, but honestly, I should have slept there.
Yeah, because I heard the on-set team did a girls' night there after the shoot, so you were banned.
They did have a girls' night? Oh, they totally used the room, but it’s okay, I told them they could.
Where does the name Sub Urban come from?
I wanted to be a DJ when I was younger and my name used to be Toxin X. Then I realized I wasn't just going to produce, so I felt like the name Toxin X would age out of existence. It’s funny; I feel it totally would work now, though, because we've had a full circle of electronic music irony.
As for Sub Urban, it came from my last name, which is Maisonneuve. In French, it means “new house”, and I was like, oh, suburbia? I didn't think very much about it, but a lot of people make their own meanings of the name. One of the popular interpretations that my fans have is that “Sub” is “under” and “Urban” is “the city”.
[Laughs] I thought you would say something else because your email just comes up as “Sub”.
When my friend was helping me set up my MacBook, he named the computer “submissive”.
You grew up in New Jersey. Did you live in the suburbs there?
Yeah. That also adds to it.
When you go back to the East Coast, what do you do as soon as you get off the plane?
My best friend lives in Brooklyn now. He grew up with me in New Jersey and we met in fourth grade. He was the only friend I had after I dropped out of high school around the age of fifteen, so he's really close to me. I always go visit him.
What was it like to experience success with your music at such a young age? Did you see it coming?
I held on to the song "Cradles" for two years. I wrote it when I was 17 and had management who came from EDM at the time. They didn't know what to do with me because every EDM label kept rejecting my music. This is something I actually don't talk about, but because I grew up within underground SoundCloud and EDM shit, I was listening to a lot of beat makers who were inspired by Mr. Carmack and Flume. Then, I was friends with all these melodic dubstep kids over Skype and Discord. It was really frustrating because my sound design wasn't technical enough. It wasn't parallel with what anyone else was doing, so it was amateur in a way that people liked, but I just kept trying to master it.
There was a tipping point where a label wanted to sign me because they heard "Cradles" immediately said this song is a fucking hit. I knew there was something to it. I didn't have any following and was like, I think this will get 10 million views. And we kicked the door down. We put that song out and immediately it was streaming well.