Dance Your Dance

As the brand builds and emerges, Colm is careful in casting models based on their stories and characters rather than focusing on the superficial. Today, releasing their most recent collection, KidSuper has created a campaign using older models, who truly embrace the joyfulness of the KidSuper brand.

Check out the newest campaign and collection, "Dance Your Dance", and its accompanying, office-exclusive, video.

The collection title "Dance Your Dance" is based on advice given by one of these models; "Don't worry about what other people may think about you. Live your life, play your game, be kind to others and dance your dance"

KidSuper Presents: The Dance Your Dance Collection

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Photos by Tommy Nowels, Matt Kaplan and Colm Dillane
Styled by Monique Aliva and KO Asante
Video by David Wept

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Perfection is the recipe for disaster for a lot of us. You will always fail in the pursuit of perfect... but the journey is fun. - Kevin Ponce

Everyone finds zen in their work in a different way. It's a really important part, having something in your work that feels good despite what else is going on. Once you put yourself into that state of flow, a lot comes out. -Martine Ali

A lot of the time we have narratives of people, what we think they are going to be like, or a certain perception of them. For them to blow away all of those things is incredibly cool. That's my main objective and the whole point of writing, to keep the narrative going, to keep cultural criticism going, to keep history going. - Kerane Marcellus