In inflatable red and white costumes, these surrealist characters are slowly taking over the underground scene in Stockholm with a project that merges different disciplines to create something we've never seen or heard of.
With the slogan, "Not Art Not Music Not Fashion Not Performance," it can be hard to define exactly what Grebnellaw is. But office sat down with the brains behind the operation to learn more.
Tell me a little about yourself—how did you become a performance artist?
I think by accident. I started out making music because it was always easy to find dancers but there was always problems finding musicians who wanted to play. Then it gets a little bit more complicated than that because I’m also a visual artist and I wanted to create. So, basically what I did was that I planted the ‘New Population’. Grebnellaw for me is a population and it’s a performance art project. Really, I play God and I create these beings—I just want to have millions of them everywhere. We are very far from that right now, but maybe the technology will help us somehow in the future.
Is that the concept behind your creation of the ‘New Population?'
Yes exactly, those were the first ones that I did. Now I make the Grebnellaw characters red and white but basically it was just because I was a little bit lost in my own creation. Everything was all over the place and I needed to have something that brought everything together. So, I was noticing that a lot of things were actually red and white and I needed something—You know when you go into a place and there are just so many choices and it’s just overwhelming—I just wanted to reduce the options and make it more easy. I stock to red and white and I’m coherent with that because everything else is not. The people who perform with me can do whatever they want on stage, I don’t care as long as they wear red and white.
So, you don’t prepare a specific dance for each performance?
They have their own practise. The Grebnellaw’s can be dancers or performance artists but they have their own practice. I try to give them a space where—I mean this is so cliche because no one is really free—but I think I give them the freedom to do whatever they want. If freedom is possible.